Big Bad Wolf, established in 2009, has grown into a global phenomenon, spanning 37 cities across 15 countries and territories.
This celebrated event has made its triumphant return to Dubai, offering a vast array of books for readers of all ages and interests.
Dubai's Sound Stages, nestled within Dubai Studio City, serves as the venue for the fifth installment of the world's largest book sale, running until March 10. Operating daily from 10 a.m. to midnight, the event boasts an impressive selection of over two million books, encompassing a diverse range of genres, including bestsellers, biographies, cookbooks, children's literature, and more. Notably, an extensive collection of Arabic titles is also available, catering to the region's diverse reading preferences. Renowned for its substantial discounts of up to 75%, Big Bad Wolf Books stands as a beacon for book lovers seeking affordable literary treasures.
Founder Andrew Yap's vision extends beyond mere commerce, emphasizing the transformative power of reading to inspire dreams and empower individuals with knowledge. Over the years, Big Bad Wolf Books has traversed Asia and the Middle East, leaving a trail of literary enrichment in its wake.
Recently, the event made its debut in Sharjah, earning accolades from Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority, for its contribution to the local literary landscape. Now, as the event returns to Dubai, Yap expresses unwavering enthusiasm for nurturing a culture of reading within the community, ensuring that books remain accessible and affordable to all.
Big Bad Wolf Books continues to support literacy and cultural enrichment as part of the Dubai Culture and Arts Authority. Looking ahead, Yap envisions expanding the initiative to Egypt, eager to share the magic of affordable books with an even broader audience.
The event's duration, from March 1 to March 10, and its location at Sound Stages, Dubai Studio City, are highlighted for the convenience of attendees. As Big Bad Wolf Books continues to captivate readers worldwide, it reaffirms its commitment to fostering a lifelong love for reading and enriching communities through the power of literature.